VUSHIE started as a collection of the VUCH brand, but it soon became clear it deserved its own space. While VUCH is synonymous with energy, colours and courage, Vushie is a brand that whispers.
It's gentle, quiet, free – it doesn't fit into any usual box. It's like a dream or a memory that reminds you of something but can't quite be described. And that's exactly why a standalone brand was born.
Behind the world of Vushie is a collaboration with artist Dušana Rapošová, who brought fragility, depth and poetry to it. Vushie's handbags, wallets and backpacks aren't just products. Each piece is a story waiting for you to discover it.