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A year full of new things for VUCH. The first collections of handbags joined the wallets, and towards the end of the year, we released our very first watches. Suddenly, VUCH had more room to show the world what it could do.

And because we wanted to protect what was ours, we registered the VUCH trademark. For the first time, we looked beyond borders, and VUCH began operating in Slovakia and Poland, so our accessories could bring joy to even more people.

Discovering new possibilities and plenty of bold pieces—that was the spirit of the entire year. To our three main categories, we added our first sunglasses and started working on underwear. Because joy can be hidden in any piece of clothing.

We continued to expand the world of VUCH across Europe, and our accessories appeared in new markets, such as Hungary and Romania. We wanted to show that playfulness, colours, and the drive to do things your own way can work anywhere.

A crucial year for VUCH. We moved into larger premises and finally had room for all the ideas we had dreamed of. On top of that, we opened our first retail store on Tovární Street in Chrudim. A place where everyone could experience VUCH in person.

Backpacks joined the whirlwind of our products—a collection where every single stitch was original. Our website got a fresh look, and everything started to show that VUCH was no longer just about accessories, but a brand with a distinct style. A year full of experiments, novelties, and pushing boundaries, where we felt that nothing was holding us back.

The year 2019 was full of premieres. We opened a second showroom in Prague's Žižkov, introduced our first limited collection, and launched our B2B operations. At the same time, we established new marketing partnerships and explored new directions for VUCH to grow.

And it was in this very year that our own charity project, Vuchlady, was born. A project where we search for the face of our brand for the given year. At the same time, we select a charitable organisation to support both financially and through media coverage. VUCH showed that it's not just about products, but about the people around them.

In 2020, we began writing the next chapter of VUCH. For the first time, we focused on men and introduced men's wallets. To top it all off, VUCH started offering clothing such as hoodies, dresses, skirts, and other pieces, blending playfulness and colours with everyday practicality.

Alongside this, the first collection of eco-wallets was created. Made from recycled materials that save the planet yet look amazing and don't hide the playful details that VUCH stands for. It was a step by which we proved that sustainability can be a part of our world without losing its style.

The year when the first shoe designs came to life, but among other things, we launched Bobíky—our bean bags, which not only entertain but a portion of them goes to kindergartens to bring comfort and joy to children while they play.

The store in Žižkov was already too small, so we moved to Národní třída, where we operate to this day. And towards the end of the year, the e-Rockets team joined us, buying a stake in the company; since then, they have been mentoring us, advising us, and opening up new opportunities. In 2021, we also won the award for the most economically successful company in the Pardubice Region—clear proof that VUCH is heading in the right direction.

VUCH once again shows what it can do and how it grows every year. We launched our very first collection of shoes on the website, which was an immediate success. We continued to expand our eco-products, which already included a few collections of wallets and handbags.

New products kept coming, and our capacities were quite limited, so the goal here was clear—a move to a larger warehouse awaited us. Everything clicked into place, and we could run at 150%, knowing that everything had its place.

A year full of novelties and moving forward. We expanded our portfolio with more shoe collections, fine-tuned with details that catch the eye instantly. Bobíky bean bags received new designs full of polka dots to turn every corner into a piece of playfulness.

And because we wanted to be closer to our neighbours, we opened our first international store in Slovakia. VUCH was no longer just a Czech brand. It became a European fashion brand that few can miss.

At VUCH, we wanted to move a step further, and so Laboratory was born—a place that bets on creativity and discovering new dimensions of fashion. We joined forces with talented designers and gave rise to something that had never been seen before. However, one of the biggest events for us was the new brand ambassador. It was the always-smiling presenter Lucie Borhyová, who fit our profile perfectly and gave our products a new dimension.

Another step that pushed VUCH into the wider world was filming our first TV commercial. The reactions were great, and thanks to it, even more people started to get to know us. The year 2024 was thus about new faces, new ideas, and confirming that our brand can be playful, colourful, and always surprising.

The year 2025 was a major milestone for VUCH. We celebrated our 10th birthday and showed where a brand can get when it follows its own path from the start. We are expanding our world towards the west and opening new chapters that push VUCH a bit further again.

Suitcases have been added to the portfolio, so now you can have VUCH with you on every journey. Alongside this, new brands Engelis and Vushie were born, bringing their own perspective on design and new directions. Ten years is just the beginning, and VUCH continues to do what it does best.