VUCH was founded in the autumn of 2015 by two childhood best friends, architect Martin Kůs and environmentalist Ondřej Hyrš. Over the past seven years, the brand has become a Czech lovebrand, standing out in the fashion world. It captivates customers with a wide range of designer accessories characterized by playfulness, vibrant colors, meticulous details, and a touch of boldness. The company's mission is to bring everyday joy through unconventional and accessible fashion that resonates with customers.
Martin and Ondřej saw a gap in the Czech fashion scene—a lack of brands that were playful, daring, colorful, and accessible to everyone. Their first creation, an iconic polka-dot wallet, sold out immediately. This success inspired them to break away from the monotony of the fashion market. Over time, they expanded their portfolio to include major fashion categories such as handbags, backpacks, and shoes.
VUCH places great emphasis on its core values: fairness, personal responsibility, open communication, and courage. These principles guide the company not only internally but also in its relationships with customers and partners.
Another key value of VUCH is a commitment to responsible practices. This commitment is a natural part of the company’s culture, reflected in efforts such as addressing environmental issues, pursuing a zero-waste program, and supporting various charitable organizations. One of Vuch's most notable initiatives is Vuchlady, a project that empowers women to build healthy self-confidence and embrace a positive approach to life.
Looking to the future, VUCH plans to further expand its product categories, increase its presence internationally, continue practicing responsibility, and collaborate with well-known personalities. The goal is to keep developing what truly makes sense for the brand.
