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Today we celebrate VUCH’s 10th birthday. When we officially founded our little brand in Chrudim back in 2015, we were staring at a blank page. There was excitement, a bit of uncertainty, but above all, a desire to do things differently. We wanted to bring more colour, joy and lightness into the world of fashion. Less seriousness, more smiles. And that’s how VUCH was born – a brand that, from its very first dot, has walked its own path.
The beginnings were humble. Ideas came to life late at night, the first packages were packed by hand, and every order felt like a tiny celebration. Our polka-dotted wallets became a symbol of playfulness – one that carried through every collection that followed. Each new product was a small adventure that taught us to grow, to take risks, and to stay true to ourselves, even when blending in would have been easier.
Today, ten years later, we look back on a journey that still takes our breath away. From a small local brand, we’ve grown into a company that spreads joy across Europe. Our products have evolved – handbags, backpacks, shoes and other accessories have joined the collection. But the heart of VUCH remains the same: we still create things with soul. Pieces that are meant to brighten your day and make you smile.
VUCH has never been just about fashion. We’ve always believed that a brand can mean more – that it can connect people, inspire, support sustainability and make a difference. Over the years, we’ve launched eco-friendly lines, charity projects and creative collaborations that give deeper meaning to what we do. That’s what matters most to us – knowing that VUCH isn’t just about colourful accessories, but about sharing joy and a little bit of kindness with others.
Ten years is a long time. There have been moments of laughter and chaos, trends that came and went, and challenges that tested us. But we’ve never lost what holds us together – the joy of creating, the courage to try new things, and the honesty behind everything we do. Today, we know that VUCH isn’t just products. VUCH is people. The ones who create with us, those who support us, and those who once bought a handbag and still wear it with a smile. Each of you is part of our story. And that’s why today, we celebrate together. 🩷
